Everyone is suddenly forced to be a one-stop-shop advertising agency, running a full-scale media network right out of their pockets. It begs the question: are we overcomplicating things? John Witherspoon’s prophetic 90s wisdom in Boomerang still holds the answer: "You've got to coordinate!" As consumer spend shifts toward algorithmic consensus and AI-powered search, survival requires looking past influencer fatigue. Winning this invisible terrain means building structural dis